DAP Consultancy Limited
Best viewed on a device with a bigger screen...
Tel: +447824826721
Competitive research can reveal trends in the marketplace and gaps in your own business plan.
We have a unique combination of competitive analysis, strategic insights, and a team of experts that helps brands, marketers, and agencies dominate their competitive landscape.
DAPConsultancy.co.uk
DAPConsultancy.co.uk
Contact us today to see how we can unlock valuable insight to maximise your business
Competitive research is a crucial part of any good marketing plan. This term may elicit some negative images but competitive research has nothing to do with spying. It has everything to do with paying attention to your competition and what they are doing.
Many people will lose out on business to competitors they have never even heard of simply because they’ve never taken the time to do competitive research.
DAPConsultancy.co.uk
DAPConsultancy.co.uk
DAPConsultancy.co.uk
1) Understanding your market. Competitive research can reveal trends in the marketplace that might have otherwise been missed. The ability to identify and predict trends is a huge asset for any business, helping to improve value proposition for customers. This is an important component of competitive research that you should constantly be doing.
2) Improving your marketing. Your customers care about how your product or service is going to make their lives better. If they are leaving to go to one of your competitors, it’s probably because that company does a better job of explaining the benefits to the customer base, or does in fact provide a better product or service. Competitive research helps you understand why customers choose to buy from you or your competitors and how your competition is marketing their products. Over time, this can help you improve your own marketing programs.
3) Identifying market gaps. When you do competitive research, you’re analysing the strengths and weaknesses of your competitors. You’ll often find that, by looking at the data, there is a segment of the population that is being underserved. This could put your business in a unique position to reach those customers.
4) Planning for the future. The most important byproduct of competitive research is that it will help you create a strategic plan for your business. This includes things like improving your product or service, using more strategic pricing strategies, and improving the promotion of your products.
DAPConsultancy.co.uk
DAPConsultancy.co.uk
We offer bespoke competitor analysis that helps you objectively understand your competition and identify what’s required to stay one step ahead.
To learn more, read our article: Sizing Up the Competition: How to Conduct Competitive Research on the DAP Knowledge Base.
DAPConsultancy.co.uk
We've increased revenues, customer loyalty and customer satisfaction scores of start ups, small to medium size enterprises
and large scale multi million pound corporations.
See what our expert knowledge and solutions could do for you...
DAPConsultancy.co.uk
Visit our knowledge base here for more helpful and insightful articles
DAPConsultancy.co.uk
DAPConsultancy.co.uk
competitor, research, competitive analysis, strategic insights, experts, helps brands, marketers, dominate, competitive landscape, marketing plan, product or service, unique, understanding what your competition is doing, Understanding your market, Improving your marketing, Identifying market gaps, Planning for the future, DAP Consultancy, DAP consulting, DAP Consultancy Limited, consulting, consultancy, consultant, customer experience, experience, 10 years experience, customer experience management, management, business, business management, customer management, team management, multiple areas, multiple industries, customer service, customer success, customer care, customer satisfaction, strategy, customer strategy, cx, cx strategy, CRM, operations, operations management, marketing, business development, development, team development, NPS, CSAT, survey, surveys, insight, data, data analysis, customer journey, customer journey map, customer journey mapping, process, process improvement, hospitality, restaurants, telecom, telecommunications, care hire, consumer goods, retail, software, e-commerce, software systems, Trip Advisor, Trust Pilot, CX team, customer experience team, churn, reduced churn, reducing churn, retention, retentions, customer retentions, loyalty, customer loyalty, profit, profits, revenue, improved revenue, success, social media, social media management, customer engagement, customer experience consultant, cx consultant